Most of us are so busy, that we don’t take the time to slow down long enough to get strategic about our own lives.
But what if we did?
As a former brand manager, think of me as a pit crew technician who’s just lifted the hood on one of the fastest growing brands in the world (Netflix, Amazon, or Tesla), to show you what a well-oiled strategic machine (process) looks like and why it delivers results EVERY TIME.
Basically, every recognizable brand follows this process, which boils down their what/why/who to a unique value proposition, a UVP that can be fully leveraged and monetized. This process can transform a brand’s UVP into millions and millions of dollars and believe it or not, we're no different.
When we know our what, why, and who we have a new level of clarity that helps us determine “the how” much more effectively—transforming that which may seem impossible into that which IS possible — sooner rather than later.
In other words, when we uncover our i-zone (our genius zone), we too can leverage our UVP, monetize it, and deliver a product or service that others are happy to pay for because they can't find it anywhere else.
When was the last time you pulled over and took a pit stop, so you could fill your tank, adjust your tire pressure, and address those blinking lights that are trying to get your attention?
Unless we’re willing to look under the hood of our own life, it’s next to impossible to see that our own unique value proposition is INVALUABLE.
If you’re going to work at anything, work at being yourself first because it puts you in the driver’s seat of the life that’s calling you forward—tapping into power that you already possess. If you’re ready to finally win your race, slow down long enough to uncover your very being, so you can finally have the ride of your life! Be You. Change Your World. XO
